Three needed to demonstrate how their new offering of connected devices can make life more enjoyable. So, we gave the public want they never knew they wanted - an adventurous robovac-riding reptile named Jeff.

Eurobest Creative Competition - Silver Winner

Middle-aged men often downplay health issues, particularly those related to urination that may signal early prostate problems, yet are quick to address issues like a leaky tap, car engine, or malfunctioning boiler. To raise awareness of prostate symptoms, we used some light humour to help get people thinking and talking about what’s often seen as a heavy subject.

We needed to provoke people into seeing that there is a better way to broadband outside of fibre, so we created an unstoppable fibre-laying force of nature, absolutely wrecking his way to bring you the broadband you were promised 20 years ago.

An audio led campaign idea. Muff, Lousybush, Cum! The Škoda Place Names campaign is rude for a reason - celebrating the most colourful sounding places you can visit across Ireland. We even created the rude roadtrip generator.

As founder and judge of the Grey Lions Competition, I developed the idea to tackle ageism in advertising and champion creatives over 50. Run in the same format as Cannes Young Lions, it showcases that fresh thinking isn’t limited by age. The initiative was backed by IAPI and may soon be adopted internationally.

Despite being in the market for more than 10 years, many Irish people still aren't familiar with NOW or how exactly it works. So, for the brand's first ever Irish brand campaign, we got a savvy fox and a curious yet clueless owl to explain it for us.

After spending 2020 in COVID’s shadow, we brought cancer back into the spotlight by showing the highs and lows of the cancer journey - reminding everyone that support is still needed.

We received a weird brief to promote the use of meat thermometers. So, we got even weirder with a walking, talking, counting, shouting, pointing meat thermometer man.

We created a an actual coughing billboard to show that a simple cough could be hiding something serious. With just €6,192 in spend, the campaign earned 5.6 million media impressions.

Over half of Dublin’s litter is cigarette butts, often dismissed as harmless or biodegradable. Our campaign reframed them as what they truly are… litter. Prompting people to “bin the butt” and rethink the impact of a small act.

RTÉ television wanted to promote a new season of locally produced drama shows, so we created these unsettling OOH images to remind people that local drama is closer than they think.

Many people don’t apply to be firefighters due to the stereotype of it being a job for big, strong men. We challenged this by highlighting the other vital skills the role requires — showing it’s about more than muscle and encouraging a broader range of applicants.