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Hello and thanks for visiting my website.

I am an Art Director with the foundations of my career rooted in graphic design. I enjoy creating work that has purpose, prompts action or is simply clever. I like to consider the viewers emotion and how they will feel when looking at the work. I want people to feel something and carry that characteristic through all the work I create. I think that the work I enjoy creating says something about my own character.

I try my best to push boundaries and create something new, that has not been seen before. It is important for me that what I create stands out both visually and conceptually. I am a firm believer in, ‘simple is best’, and I emulate this in my work. I push the boundaries of even the tiniest briefs and strive to find the creative potential.

I am driven, I am passionate and I am proud of the work I create. As my career develops I hope to create more impactful work, stand out advertising and simple work that sparks change. There is potential in every brief if you push it. It pays off creatively - to stand out, to argue, to go against the grain and that’s just the type of character I am.

Clients I have worked on include The National Lottery, Eir, Vodafone, Lucozade, An Post, Dublin City Council, Medisec, Mazda, Safefood, The Marie Keating Foundation & Hickeys Pharmacy,