International award-winning Associate Creative Director & certified ad nerd at Boys + Girls, Dublin. (Also does a very accurate Shaggy impression.)
I love ideas. The kind that make you laugh, cry, or ideally do both while wondering, “Who let this weirdo near a budget?”
I believe great work should have a pulse. It should either make you feel something, spark a conversation, or at the very least stop you mid-scroll. Whether it’s a bold idea that slaps you in the face with killer product design or something quietly clever that nestles into your brain like a catchy jingle, I want my work to leave a mark.
My (somewhat delusional) mission is to make people like advertising again. To remind them that this stuff can be joyful, moving, smart, weird, and worth their attention. If it makes someone grin, gasp, or text a friend “Did you see that?”, I’m doing something right.
I try (sometimes irrationally) hard to push boundaries and create something unexpected because if we’re just making wallpaper, then what’s the point? I want to create ideas that will be remembered. The type of ideas people in the local talk about. I care deeply about the craft, the industry, and the power we have to shape how people see the world.
I’ve been lucky to work on brands like The National Lottery, Škoda, Three, NOW, Vodafone, Lucozade, An Post, Irish Life, Irish Cancer Society, Dublin City Council, Medisec, Mazda, Safefood, and The Marie Keating Foundation.
In short: I love advertising. I love creating. I believe caring too much is a creative superpower and I intend to use mine to make the best work I can (and maybe, just maybe, convert a few ad-haters along the way).
Awards & Recognition
Kinsale Sharks - Gold
Eurobest Young Creatives Competition - Silver
Immortal Award - Ireland
British Arrows - Bronze
Creative circle - Gold
Kinsale Sharks - Bronze
ICAD’s 4 x Silver
Adage - editors pick - Listen to your lungs
The Drum - Is advertising important?
Cannes Young Lions Finalist 2018 - Film
Best OOH voted by Genevieve Hoey, (Group Executive Creative Director at R/GA)
Directory magazine - Innovations in Communications
Cannes Young Lions Finalist 2019 - Film
2019 ICAD - Greenhorn (Highly Commended)
Charity Excellence Award Big Impact 2019
Cannes Grey Lions competition founder 2019
The Irish Times Featured - Cannes Grey Lions Competition
Cannes Young Lions Finalist 2020 -Film
Being a finalist 4 times is basically as good as winning right?The Drum - Still here
Contact : deanryancreative@gmail.com